I usually get an anxious feeling when our site design has been in place for more than 6 months or so. I like change. I like to experiment. And the fresh coat of paint we brushed onto this site earlier this week is evidence of that.
Jessica typically handles the development and design work while I focus on strategy but I’ve always wanted to expand my skills so this facelift was all my doing. I just put my head down and plowed through everything.
When I presented it to Jessica she responded with “I think you did a great job but the new design has a feminine font and I hate it”. Hmm.
I didn’t take it personally but I did state my case for the layout of the site – for the bones – that included a portfolio to showcase our work. The feel that I wanted for our site was one that stripped away the flash from our design and instead showcased the work we’ve done on client sites.
This design does that. But Jess is correct in her comments about the font and a few other items that she feels strongly in changing. That’s what works with us. We often – if not almost always – approach the business of web design from different vantage points. She looks at the details and I concern myself with the funnel we send visitors down.
My move to Buffalo, WY last summer opened doors to countless opportunities we didn’t have before. I have been meeting small business owners that can really benefit from our services and we once again have the opportunity to educate our customers along the way.
As Jess and I talked through the site I clicked to the blog and made a discovery that had eluded me during the redesign. Our last blog post was 4 years ago!
How can a design firm that claims to help small businesses tell their story online NOT blog regularly?
Well, the truth is that we do blog regularly just not on Vestor Logic. Jess just won an award for a post she did this past fall and I’ve cranked out nearly 400 pages of content with Dave, my partner on Modern Steader. We do blog.
We had posted more than two dozen posts in the last few years showcasing sites we had built but I moved those to the Portfolio and revealed a deficit on the Vestor Logic blog that I just didn’t see coming.
So it’s time to draw the line in the sand and make an early spring resolution: we will blog more regularly here on Vestor Logic to help our customers with the online challenges that their business faces.
We hope you stick around, or at the very least check back in on us from time to time. And while I’m in the spirit of making big promises, we’ll update the Vestor Logic Facebook page going forward. It’s the least we can do, right!