Vestor Logic

Vestor Logic / December 15, 2010

The Santa Experiment (Facebook communities, donations and Wepay.com)

I have a friend from High School (pictured in action on the left) who, although he’s only 39, makes an exceptional Santa. So much so that each Christmas he is …

Vestor Logic / September 29, 2010

Have You Forgotten About Email?

We’ve all gotten pretty excited about social media, business spending on social media is set to reach over 2 billion dollars in 2011. We’ve got our Twitter …

Vestor Logic / September 22, 2010

The Day I Knew Marketing Was For Me

Years ago, I worked at an internet company as the Creative Manager. Initially this company was pretty content focused, (hey it was 2000!) but eventually we …

Vestor Logic / September 16, 2010

Micromanaging at a Social Level

Yesterday Valerie Bauerlein at the WSJ.com posted this article about Gatorade’s social media listening and engagement efforts. According to the article, …

Vestor Logic / September 14, 2010

Social Media and REAL Crisis Management

Last week there was a massive, multi-day fire that began in Four Mile Canyon just to the west of downtown Boulder, CO. It started around 10:30 am on Labor Day …

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