Do you want to tell your story but find it hard to free up the time to create content with all the other tasks on your to-do list? We get it. If you want to drive qualified customers to your website, we have a solution for you.
We recognize that creating content is often the hardest part of your digital strategy so we’ve tailored this service to provide you with the hands-on support and guidance that you need to justify the time investment that content creation requires to be successful.
Keyword Analysis –> Content Ideation –> Outlining –> Optimization –> Promotion –> Conversion
Our team provides analysis, ideation, outline generation, optimization, and image sourcing but still gives you the editorial control to insure brand voice is spot on. And once a post is published, we can help you with the promotional effort too.
The purpose of this service is to help you regularly create content without requiring you to tackle all the other aspects of the process. You write, we handle the rest. Think of us as your digital marketing team…at a fraction of the cost of a full-time employee.
Content Development Program
4 posts each month – Starting at $750/mo
The Content Development Program is designed to meet your short term content creation goals and drive targeted traffic to your website. But our long term goal is to help you develop your content creation process by mastering the basic skills required for effective content marketing.
The program is transparent to teach you the process so that together we can increase the frequency of publishing over time.
As you master the various steps in the content creation process, you will create more content independently. This leads to more articles from you with less creation support from us. We can then put that extra time into deeper optimization of your growing content library and generate more targeted traffic as a result.
Once we hit our stride, you will be publishing content regularly on your own and we will be optimizing it for search at both a site and post level.
More content. More rankings. More qualified traffic. More customers.
Here is the overview of the monthly process:
Content Creation
Each month, we’ll work closely with you to create content concepts based on the analysis of the keyword phrases relevant to your business, products, and services. We’ll select the topics together and our team will provide you with an outline for each article that will make it easy for you to write.
Content Optimization
Each article draft that you complete will be reviewed by our team and optimized for search including the selection and optimization of an effective image or set of images as well as inclusion of the appropriate meta data to make it visible to search engines. You will always have a final look at each post before it’s published. The Content Optimizer Service is provided at no additional cost.
Social Sharing
We will script a series of social updates for each published post. Each status update will be scheduled in our system and will post automatically to each of your social platforms. You will manage the interactions and can share the content at additional times when you find it appropriate. The number of social status updates varies by platform but will include at least one initial share and a follow up share scheduled in the future. Additional Promotion Services are available as well.
The Content Development Program is initiated by the Site Primer Service in the first month and then advanced with the Content Optimizer Service for every post as it is published. The program is for 1 year and can be renewed for additional 6 month terms.
Big content versus the Velocity of Publishing
Not all content is equal. Small daily posts that capture the life events of the author as it unfolds are known as life streaming. Many individual brands, like authors, chefs, and pop culture celebrities have found tremendous success life streaming and so have some brands.
These relatively short posts typically convey what is happening right now and therefore have a shelf life in terms of SEO. These types of posts might rank in the near term for longtail keyword phrases but typically don’t hold the top spots on search for very long if they even make it to the top of the results. Short form posts are a perfect format for exploring the major elements of your business, the services your provide, or the types of products you carry and should therefore be a part of your content strategy.
Big content articles on the other hand – long form posts that answer questions, provide valuable information to a larger audience, and are relevant for a longer period of time – are often referred to as “evergreen”. The format of Big Content can take many forms including Top 10 Lists, detailed How To posts, relevant infographics, or even informative Q&A resources.
The information contained in a Big Content post is just as relevant next year as it is now and as a result can deliver much more value to your audience over time if you continue to update it regularly.
Your needs may be met with both types of posts but you should consider the inherent limitations for both:
- Life streaming posts, or any shorter form content, is perfect for targeting long tail keywords like those that are niche related or geo-targeted with lower search volumes and competition
- Short form posts are quicker and easier to write and can be useful in building a library of information about your business and industry as part of the backstory on your website
- Big Content is ideal for targeting more competitive keyword phrases like those that are more broad representing your industry with higher search volume
- Long format content – like evergreen Big Content – can be updated periodically to offer additional information to readers and to bolster search rankings making it the content type that keeps on giving
We’ve designed the Content Development Program to include both content options and most clients will produce a balanced library containing both life streaming knowledge base and big content posts.
Ready to get started?
We are! We can discuss your needs and goals to create the perfect content creation and SEO plan for your website and business. Let’s start the process.
