Ready to outsource your digital marketing to a team with proven results? It costs you less than a part-time employee. And we don’t take time off!
It’s not big business that drives the economy, it’s the fearless entrepreneur laying it all on the line for a great idea.
It’s the couple with two kids, a dog, and an inspired idea that actually makes lives better. It’s that small business going all in everyday to create a handful of jobs in their local community. That’s what makes the world go round.
Does that sound like your business? I bet it does. That’s how I see my agency as well.
But we both know that small businesses are challenged by limited resources, too few hours in the day, and the never ending to-do list that comes from wearing too many hats.
Vestor Logic is a digital marketing agency that specializes in goal driven web design, content creation, search optimization and brand promotion for small and mid-sized businesses. We do the one thing you don’t have time to do yourself: take control of your digital presence and build it into the revenue generation machine that you know it could be.
The pitfalls of digital marketing
If your online marketing hasn’t changed in the last few years – and your results reflect that – you may have experienced one of the pitfalls that plague small businesses online. The following will help you identify the problem. We can help you craft the solution.
Pitfall #1: The good athlete trap
Business owners, especially in that early growth phase, must be good athletes. In a single day you’re the CEO, CFO, VP of Development, Customer Service Specialist, and Digital Marketing Ninja.
Like a good athlete you have the ability to play each position but can you deliver exceptional results in each position day after day? It may be time to outsource.
Pitfall #2: The loyalty conundrum
We commend you for your loyalty and compassion. We’d love to call you a friend.
But hiring the nephew of your old college roommate to build your website because he’s “artistic” or giving him control over your digital strategy because he’s a “millennial” and he “gets social media and blogging” is just bad business.
How do you think this story ends? Consider the value that a professional designer or digital strategist can deliver for less than a full-time salary.
Pitfall #3: An employee and a half
Maybe you avoided the loyalty conundrum – lucky you – but perhaps you’ve been on the quest to find that “employee and a half”. You know, that rockstar in your organization that kicks ass in their primary position.
You wonder “Could Sarah do her regular job AND write a weekly blog post that will attract new customers?”
What are the odds that this “more work for the same money” strategy works out for you and for Sarah? It takes the professional marketers years to hone their craft.
Pitfall #4: It’s all Greek to me
The web designer that built your current website set up Google Analytics and Webmaster Tools, but you haven’t logged in to those accounts for months. None of it makes sense but it appears to be working, right?. Of course, it’s also possible that it’s not.
How would you know? A constant feedback loop – whether in your social engagement funnel or reflecting the activity on your website – provides the beta that is needed to make informed adjustments to your active campaigns. That saves time and money.
Pitfall #5: Right ladder, wrong wall
There are businesses that spend time and money climbing the digital ladder only to discover that it’s leaning against the wrong wall. Web traffic and social reach are only valuable to your business if they convert eyeballs into customers.
Is it possible that you’re doing the right things online but targeting the wrong audience? The right partner can help you make sense of it all and help to maximize the impact of each dollar you invest online.
Any of that sound familiar?
Online marketing isn’t rocket science. It’s more rooted in human nature and revolves around relationships just like face to face sales. But unless you can carve out the time and resources to truly hone your skill set it’s most likely a losing proposition.
That’s why success is so elusive for businesses that only manage to execute one aspect of the process. And that’s why businesses that fall into the traps outlined above rarely find success online that justifies the costs.
It’s taken us more than a decade to acquire the knowledge and skills we have today. But the bundle of services below hold the potential to change your business, to deliver new customers to your door in a matter of months. The services that make up the Digital Marketing Bundle include the following:
Web Design
“It’s all ball bearings nowadays” according to Fletch. But in the online world it’s about responsive design that provides a seamless experience for your visitors, moving them down the funnel towards a transaction. Poor design can end the game before it starts.
Content Creation
If you want traffic from Google, or any of the other search engines, then you have to think of yourself as a publisher. Regular, in-depth content that is relevant to your target audience is imperative.
Search Engine Optimization
SEO is not about manipulating the search engines but rather accommodating them. Google wants to see your content presented in a way that is friendly to their processes. Do it right and they will reward you.
Brand Promotion
Most businesses think solely about social sharing to increase brand awareness or link building. But there is tremendous value is audience building, strategic contests and giveaways, and blogger outreach.
All of these services are available individually though they are presented here as a bundle. If you have an interest in any one of these services separately just let us know.
The Bundle: What you get for less than the cost of a part-time employee
This bundle represents the best opportunity for Vestor Logic to employ the skills and know-how we possess to build your brand online. One team. One fixed cost. One clearly defined goal.
Our 3-6 month campaigns are designed specifically to kickstart your online efforts and would look something like this:
Month 1 – Assessment and foundation building
- Website audit – permalinks, taxonomies, HTML5 compatibility, responsive design, funnel navigation
- SEO audit – inbound links, meta data, Schema.org and Open Graph markup, site maps, on-page optimization
- Content audit – internal linking, landing pages, keyword analysis
- Audience building – social outposts, email, newsletter
Month 2 – Staging and creation
- Content concepts – supporting content outlines and big content publishing calendar
- Outreach – blogger identification, email scripts, initial engagement
- Promotion – define plan and outline assets
- Audience building – social outposts, email, newsletter
Months 3 to 6 – Execution, adaptation, and evolution
- Publish two optimized big content posts each month
- Execute content promotion campaign
- Audience building – social outposts, email, newsletter
- Implement feedback discoveries – keyword performance, link building
The end game
This service creates the foundation and architecture to amplify your message, build your audience as you move forward, and create a passionate group of brand loyalists that have personal experience with your products and services.
A promotional campaign with Vestor Logic removes the uncertainty from the process. Together, we will clearly define the goals and benchmarks for the campaign up front to ensure that the execution delivers results you can measure:
- Extend reach with audience building: social channels, email subscriptions, etc.
- Increase search visibility and inbound links with optimized content creation and blogger outreach
- Capture leads or direct sales from organic traffic with defined funnels
Consider this…
A 6 month digital promotion campaign is far less costly than a full time employee. It costs less than even a part-time employee with a fraction of the skills, know-how, and experience that our team has built over the years. No benefits, matching taxes, or paid vacation. Leveraging the digital expertise of an agency with proven results is a wise business decision that can be deployed quickly.
We know how to get people to notice you and your products at their point of need. It’s what we do, what we have been doing for more than a decade. Take a look at this campaign from 2013:
Don’t waste another minute trying to avoid the pitfalls. Give your online strategy the concerted effort it needs to produce the results you want.
