Through social media, people are connecting, sharing opinions with others at all times of the day. The party, so to speak, is never-ending. In a perfect world this works to your brand’s advantage. When someone has a positive experience with your brand they can go public immediately and share not only that experience but their excitement—while it’s still fresh—with their friends and followers.
Knowing what your fans, and detractors, are saying about your brand is essential in today’s connected business environment. But how can a company, large or small, keep track of the constant chatter being generated?
Quite simply, as it turns out. By employing social media monitoring platforms you can now listen in, actually know what others are saying about your brand. Let’s take a look at two that we feel are worth the time and resource allocation:
The first social media monitoring platforms is Argyle, a small company which focuses on solid data relating to your brand. By setting up an account and providing keywords, Argyle monitors social media brand mentions, analyzes the volume and content of those mentions and reports the online interaction to you or the relevant member of your team. Their detailed data can follow the reactions to each post or tweet to let you see the overall effect of your social media efforts. Your social media presence is organized in one place. With Argyle, you can also schedule posts and updates even when you’re away.
The second tool is Radian6, a larger company that offers enterprise-level social media monitoring and analysis of what’s being said about you by whom, where, how often, and the duration of the talk. One of the most effective tools available through Radian6 is the ability to monitor who is advocating your brand online, allowing you to nurture those integral relationships. Brands can also use Radian6 to monitor the mentions of their competition, as well as their own. Since a tool is only as powerful as the user’s ability, Radian6 provides on-site training to insure that you are utilizing their platform most effectively.
How Vestor Logic can help
The data generated by these tools is just the first piece of the puzzle. To effectively take action, you’ll need that data analyzed and organized in a way that makes sense for your team, and strategic guidance on where to go next.
Depending on your level of need and the size of your brand, Vestor Logic can help you choose the appropriate monitoring tool for your brand. We will create a social media listening channel allowing us to monitor your brand mentions. We’ll know what people are saying about your brand, where this talk is happening, and who’s initiating the conversation; allowing you the opportunity to stay in front of the talk and to respond to your advantage. Vestor Logic will also provide brand-specific social media analysis in the form of detailed, plain-English reports, affording you at-a-glance understanding of the trends and interests influencing your customers.
Armed with this crucial insight, social media monitoring will be the most valuable tool in your social media program.
Never leave the party. Contact us to get started.