Social media monitoring and analysis allows you to explore all the chatter that is already happening around your brand, products, and services online. Tracking your brand mentions in real time reveals opportunities for engagement with customers and prospects and can profound impact on your content and SEO campaigns.
We have provided monitoring services to clients on a short-term basis to monitor the activity surrounding a special event. Our team also provided monitoring and analysis to Sheetz, the large convenience store chain, for nearly 4 years. We processed more than 120,000 mentions a month to surface the key interactions for engagement by the Sheetz team and produced insight rich monthly reports that shaped their content and messaging strategies online. We supported their digital efforts from the time they first started on Facebook and Twitter until well after they eclipsed the 1 million fan mark.
There is tremendous power in listening if you know how to make it actionable. We do and we can do that for your brand as well.
What will you learn?
A well-constructed listening channel can uncover the trends and topics that are important to your customers right now. These conversations represent unfiltered opinion and provide valuable insights that will help shape how you will engage your customers online in the future.
Wouldn’t you like to know:
- Who your biggest supporters are
- When they give you a shout out
- Which types of posts are most effective in engaging them
- When prospective customers are ready to buy
- What topics are being discussed most by your fans
- How your new product is being received by the initial buyers
Uncovering this information and feedback is valuable for brands that want to create deeper relationships with their loyal customers, grow their sales, and survey the greater audience for insights that will influence future products and services.
It’s all about filling a need or solving a problem right?
Exploring the online conversations surrounding your brand and crafting a viable social engagement strategy with defined goals, tactics, and metrics is just the beginning. The challenge is finding the time to do this effectively with limited resources and a small team.
Don’t have the time to do it yourself?
Does your team have the time to effectively listen AND surface the key conversations while still disseminating your content? It can be difficult but Vestor Logic can help.
Most companies want to monitor brand mentions, track engagement activities and pinpoint new opportunities, identify key influencers, measure behavior and sentiment metrics, and even analyze the performance of their outbound messaging and content. This mountain of information allows the tactics and message to be modified to foster better results.
We excel at being able to not just listen to audiences like yours, but also surface the most important trends so that you can act on them while the conversations are still taking place.
We’ll also deliver a monthly report revealing just how effectively you are responding to your audience and provide you with the guidance you need to continue to improve on the interaction with your customers. It’s what we do best.
Let us listen for you
Outsourcing your social media monitoring to Vestor Logic will free up your in-house community managers for more direct one-on-one engagement with your customers. Plus, we have nearly a decade of experience building online communities and have developed a very effective system for monitoring social media outlets for our clients.
Let’s talk about it. You will be surprised with just how effective our social media monitoring system is and what it can do to help your brand RIGHT NOW.